Two decades of creative for adidas through brand, detail, product, spaces, and story telling.
Stan Smith: The story of an icon told through a spectrum of media.
Brand creation, logo design, and naming of the seminal adidas x Yohji Yamamoto imprint.
Iconic 90s ‘Equipment’ story as a lo-fi gaming lounge and curated history pop-up.
Award winning store design in every detail: Concept, branding, style guide, and retail campaigns.
Exploring an abstract knowledge of the brand.
Concept, strategy and creative of era defining campaigns for adidas x Foot Locker. Windows and instore at over 250 European locations, online and OOH, with further projects in the US and beyond. Driving soaring sales across multiple seasons to reassert adidas as a key partner.
Footwear design knowledge expanded into brand creative, strategy, and story telling.
Statement collaborations: Creating unique stories and installations from NYC to Tokyo.
