Remix
Sharpening the character and creative of the legendary brand.
Switching from its traditional green identity to red was more than just a change of colour for PUMA. In collaboration with GBH London, we created a dynamic and engaging brand character through all media. Employing a full spectrum of creative skills to deliver a sharply defined brand message, with a signature playful twist. Expanding this design language through the core football, motorsport, running and lifestyle categories.


